We usually look at our own numbers to decide what to build next. A few of them say more about weddings than about software, so we've written them up here.
9pm is planning hour
The busiest hour in ForeverAfter is 9pm. About a third of all planning happens between 7pm and 11pm, once dinner is done and the day job is out of the way. Another 39% happens between 9am and 5pm, so plenty of couples are also fitting it in around work.
Sunday and Monday are the busiest days, and the end of the week is the quietest. We measured this in UK time, where most of our couples live.
About 1 in 15 guests gets a plus-one
Only 7% of guests are given a plus-one. Couples usually invite a guest's partner by name, as a guest in their own right, so a plus-one tends to go to a single friend. Of the guests who do get a plus-one, about half have named the person they're bringing. The other half are a seat with no name on it, which makes the seating plan hard to finish.
Our plus-one etiquette guide covers who usually gets one and how to word it.
1 in 10 guests is evening only
About 10% of guests are invited to the evening reception and not the ceremony or the meal. It's a British habit, and a useful one. It lets a couple keep the meal small, which keeps the catering bill down, and still invite colleagues and wider friends to the party.
Round tables of ten still win
61% of dining tables in our seating plans are round. Long rectangular tables make up 27%, and the top table is most of the rest. Among round tables, 52% seat ten and 30% seat eight. Ten is the usual banqueting size for a round table, so most couples take what the venue already has.
You can try layouts in the seating planner before you commit to a table count.
About the data
This report uses anonymised, aggregated data from couples who planned with ForeverAfter between January and October 2026, mostly in the UK. Planning times come from in-app activity. Guest figures come from guest lists with at least ten guests. We removed test accounts and our own team's activity, and we read no names or contact details. Percentages are rounded.
Writing about weddings? Email hello@getforeverafter.com and we'll help where we can.
You can start your guest list for free.