Ask anyone to picture a wedding and they'll picture a Saturday in June. The couples planning with ForeverAfter are booking something different. Only 40% of the weddings in our data are on a Saturday, and 48% fall between Monday and Friday.
These figures come from the dates couples have saved in the app, so they describe weddings that are booked or close to it, mostly in the UK and Ireland. The method is at the end of the post.
Saturday leads, and Friday is a strong second
| Day | Share of weddings |
|---|---|
| Saturday | 40% |
| Friday | 19% |
| Thursday | 14% |
| Sunday | 11% |
| Wednesday | 6% |
| Tuesday | 5% |
| Monday | 4% |
One wedding in three is on a Thursday or a Friday. Venues usually charge less for those days than for a Saturday, and guests can make a long weekend of it. Sunday sits behind both, probably because most guests are back at work on Monday morning.
If you're weighing up a Friday, our guide to choosing a venue has the questions to ask about off-peak pricing.
September is the new June
September is the most popular month, with 16% of all weddings. October is second at 14% and August third at 12%. June, the month everyone associates with weddings, comes fourth with 10%.
Put the seasons side by side and autumn wins clearly. September to November holds 39% of weddings, against 30% for June to August. July is the surprise: at 7%, it has fewer weddings than November. School holidays and peak-season prices are the likely reasons.
Winter is still the quiet season. December to February holds about 11% of weddings, and January is the quietest month of the year.
Couples dream of summer and book autumn
Some couples join before they've picked a date and tell us a season instead. Of those, 65% say summer, and only 13% say autumn. The couples who have a date tell the opposite story. Somewhere between the first idea and the deposit, a lot of summer weddings become September weddings.
2027 is the busy year
Half of the dates in our data are in 2027. A quarter are in 2026, and about a fifth are in 2028. If you want a Saturday in September 2027, the competition for venues and suppliers is already here.
Most couples give themselves about 11 months
The typical couple starts planning about 11 months before the day. A quarter give themselves less than six months, and a quarter give themselves a year and a half or more. Both work. Our planning timeline shows what to book when, and there's a six-month checklist for anyone on the shorter road.
A quarter of couples start without a date
25% of couples begin planning before they have a date, and 14% tell us outright that they haven't decided yet. That's normal. Most are waiting on a venue, and the venue decides the date. You can set the budget and start the guest list long before either is fixed.
About the data
This report uses anonymised, aggregated data from couples who planned with ForeverAfter between January and October 2026. Most are in the UK, with smaller groups in Ireland, the US, South Africa and Australia. We removed test accounts, our own team's weddings and duplicate weddings, and we read no names or contact details. Percentages are rounded, so some totals don't add up to exactly 100.
Writing about wedding trends? Email hello@getforeverafter.com and we'll help where we can.
Planning your own? You can start for free, with or without a date.